Television News Daily
Monday, November 2, 2015
  • Viacom, TiVo Team To Enhance Data Usage

    Viacom and TiVo Research have struck an agreement that looks to advance Viacom's proprietary usage/viewing data. The deal -- which the companies say is … Read the whole story

  • DAA Unveils Guidelines For Privacy Icons In Video Ads

    The new guidelines have been a key component of the industry's privacy initiative since they were introduced in 2010, but some recent reports have … Read the whole story

  • Tired Of The Presidential Debate TV Series? Sorry, No Cancellation Is Coming

    Like any TV series in this media environment, the third episode of the Republican presidential debate show has seen some viewers getting a little … Read the whole story

  • Programmatic TV: Breach & 'Feequency' Ruminations

    Given the supply-side platform prime directive to avoid sales channel conflict at all costs -- and who could blame them -- we need to … Read the whole story

  • TubeMogul Taps Magna's Gordon, Will Lead Programmatic TV Effort

    Todd Gordon is leaving Interpublic's Mediabrands to become general manager of programmatic TV at TubeMogul, a new role at the programmatic video advertising platform. … Read the whole story

  • Finding Matthew McConaughey Without Trying

    The current mania about ad blocking seems to be encouraging more attempts to find ways to amiably intrude with commercial messages you'll watch. It's … Read the whole story