TVBlog
by Adam Buckman, Featured Columnist
The GOP debates were a great example of live-event programming -- riveting, must-see TV that was resistant to DVR'ing and time-shifted viewing: drama, reality show and comedy rolled into one. Read the whole story
by Wayne Friedman
The U.S. advertising market continues on its torrid pace -- with both digital and TV advertising moving higher versus earlier levels in 2015 and … Read the whole story
by Wayne Friedman
Over-the-top TV usage, which is already showing rapid growth, will slowly climb to more than 72% of U.S Internet users in three years from … Read the whole story
by Wayne Friedman
Longtime senior NBC advertising executive Jim Hoffman has joined A+E Networks as EVP of program partnerships and strategic initiatives. He will work with A+E … Read the whole story
by Aaron Baar
Consumers are continuing to increase their use of "TV Everywhere," even if they aren't identifying the practice of streaming video content as such. "There's … Read the whole story
by Larissa Faw
The animation house is apparently prospecting for advertising work. According to Wix, DreamWorks Animation reached out to the firm shortly after the last Super … Read the whole story
by Felicia Greiff
Viewability is the name of the game for Moat, the SaaS marketing analytics firm that Tremor Video selected as a partner for its DSP. Read the whole story
COMMENTARY
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Recently, Showtime announced the renewal of its totally binge-worthy, crazy-sexy and sometimes even cerebral series, "The Affair," for a third season. That's not a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Many are expecting record box office revenue results for Walt Disney's "Star Wars: The Force Awakens" -- with a lot of help from its … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Nearly 10% more scripted shows exist on broadcast and cable TV now than versus a year ago, says FX Networks. And that is apparently … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
On the phone the other day trying to advance a local programmatic TV negotiation, I queried the vendor on whether there was a transactional … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
How big is the market for over-the-top services? A new study attempts to understand the potential reach of cord-changing and found that more than … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
It's got til 2020, maybe. A lot of work to be done. Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Over the past ten years, I've had a front row seat watching the plot evolve in the online video revolution. I've seen every fad … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
In the political advertising realm, TV is still king. Of the $11.4 billion in political projected ad spending in 2016 reported by Borrell Associates, … Read the whole story