The U.S. advertising market continues on its torrid pace -- with both digital and TV advertising moving higher versus earlier levels in 2015 and against the same month in
2014.Standard Media Index’s U.S. Ad Market Tracker index grew 23% in November versus the same period a year ago to an index of 259.5 -- a record since SMI began pooling results
from the major media agency holding companies.
This growth is also 21% higher versus October’s index, which stood at 213. The tracker indexes the big agencies’
media spending volume at 100 in 2009.
Digital advertising was up 37% to 715 index versus November 2014 -- also a new all-time monthly high. It also had a gain of 18% improvement
over the 605 index in October.
National TV advertising grew 17% to a 198.5 index over November a year ago, and 23% higher from the 161 index in October.
SMI’s index research accounts for 80% of the media agency holding company advertising market -- every major player except for WPP Group.
At the time October results
were second only to December 2014 (index of 218) and tied with Nov. 2013 (also a 213).
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