TVBlog
At its heart, TV's current romance with the 1990s is all about the target audience -- in this case Millennials in their 30s who were born in 1980 or thereabouts … Read the whole story
Stephen Burke, chief executive officer of NBCUniversal, worries about the future of cable networks that air heavy schedules of rerun programming. "Netflix has created … Read the whole story
Linda Yaccarino, chairman of advertising sales and client partnerships at NBCUniversal, didn't mince words about Nielsen accuracy when it comes to TV viewership: It's … Read the whole story
Continuing concerns over lower U.S. oil prices -- and sharply lower stock market and currency concerns in China -- forced U.S. equity markets dramatically … Read the whole story
Broad-based media and communications deal-making rose moderately in 2015 -- with Internet media deals witnessing some of the strong activity. Deal volume rose 8% … Read the whole story
Conquesting -- the act of brands running digital advertising, such as paid search, during the same time that competitors' television advertisements run -- could … Read the whole story
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What do TV networks and programmers really want next for their viewers? Not just to be closer to the action, but perhaps to be … Read the whole story
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Pop culture is the universal language, except, for now, in China. Read the whole story
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To date, all television inventory represented in programmatic TV proposals is opaqued. A proposal delineates TV networks and impressions by network, but not impressions … Read the whole story
- COMMENTARY
Elections are not won in Facebook fans (yet). But in 2016, almost every campaign, even on the most local level, will devote some -- … Read the whole story
