If TV comedies have evolved to the point where they are to contain no actual comedy at all, then "Baskets" on FX represents the pinnacle of contemporary comedy achievement. Read the whole story
National TV advertising for fourth-quarter 2015 has been estimated to have grown 2%, per Pivotal Research Group, which attributes this to new ad categories … Read the whole story
Returning Fox series "X-Files" will offer up a commercial-free in-show option for viewers if they want to watch its premiere on digital app Fox … Read the whole story
YouTube cracked the door a little wider Wednesday, making its Real-Time Ads tool available to an increasing number of brands. The ad unit will … Read the whole story
Canvs CEO Jared Feldman says the money will be used to build sales and marketing teams as well as improve their core technology. He … Read the whole story
National Geographic Partners has named Claudia Malley chief marketing and brand officer and has appointed John Campbell svp, global media. 21st Century Fox and … Read the whole story
Victoria's Secret moved up 2 places on the leaderboard after the announcement of the 2016 Swim Special with Demi Lovato and Nick Jonas. The … Read the whole story
One of the great benefits of the TV Everywhere universe is that the medium is in a creative renaissance, startling in its quality and … Read the whole story
TV ratings are for wimps. Ted Sarandos, chief content officer of Netflix, didn't say so -- but you can imagine he might have uttered … Read the whole story
The Internet digital media measurement arena in the U.S. and abroad has been wrestling with three key issues: viewability, bot fraud along with ad … Read the whole story
There was a time when television program viewing was a perfect surrogate for ad viewership. Since the remote control - the first ad-avoidance technology … Read the whole story
Eleven days before the Iowa caucuses and 19 days to New Hampshire's first-in-the-nation primary, marketers were eager to hear from insiders. Screens have taken … Read the whole story
Facebook announced the launch of "Facebook Sports Stadium," a hub for Facebook users to follow games live along with their friends. Read the whole story