National Geographic Partners Appoints Malley CMO, Campbell SVP

National Geographic Partners, a combination of National Geographic’s television channels and other media and consumer-oriented assets owned by 21st Century Fox, named Claudia Malley chief marketing and brand officer. John Campbell has also been appointed senior vice president, global media.

Malley will report to Declan Moore, National Geographic Partners CEO.

Malley will head brand marketing, membership and market research. She was previously executive vice president, global corporate partnerships of National Geographic Society.

Moore stated that he has confidence in Malley’s “ability to extend our reach and boost our brand power,” as well as her potential to connect consumers and commercial partners in “innovative and engaging ways.”



She joined National Geographic in 2003 as associate publisher of National Geographic magazine. She began her career at WNET/PBS NY and was also publisher of Runner's World magazine from 1999 to 2003.

Campbell will oversee advertising, revenue and partnership opportunities across all of National Geographic’s print, digital and social platforms and events, including National Geographic, National Geographic Traveler,National Geographic Kids and He will report to COO Ward Platt.

Campbell will work closely with Malley and Fox Network Group (FNG) Sales to build custom integrated programs and partnerships for brands and create new revenue opportunities across the portfolio.

Campbell will also oversee both domestic and international sales teams, ad operations and planning, working with FNG offices globally.

Campbell joined the National Geographic Society in 2007 as a sales executive at National Geographic Traveler, quickly rising to U.S. publisher of National Geographic magazine and digital.

Both Malley and Campbell work and reside in New York.

As Publishers Daily previously reported, 21st Century Fox and National Geographic Society closed the deal to form National Geographic Partners last November, after Fox paid $725 million in cash and equity in September to take control of The National Geographic Society’s media assets.

The formation of National Geographic Partners has not been without controversy. In November, the company announced the largest round of job losses in its history. According to The Washington Post, employees dubbed October “Choptober” while December was “Knivember.”
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