by Joe Mandese
On the heels of its acquisition of Rentrak, comScore is preparing a "roadmap" on a suite of new products and services leveraging its combined … Read the whole story
by Wayne Friedman
Fox News Channel's failure to lure Donald Trump back into the latest Republican Presidential debate on Thursday night resulted in sharply lower comparative ratings. … Read the whole story
by Ben Frederick
Several Fox Sports shows, including "Garbage Time with Katie Nolan," "Outkick the Show" and @TheBuzzer, will shoot live and taped segments from Twitter's San … Read the whole story
by Aaron Baar
The venerable entertainment brand -- which includes video game, trading card, cartoon and other properties -- will begin a year of celebration with its … Read the whole story
by Amy Corr
Shock Top beer, an Anheuser-Busch brand, is launching its first Super Bowl ad, starring comedian T.J. Miller trading barbs with the Shock Top mascot. Read the whole story
by Sara Guaglione
Yahoo! Inc. announced Friday the launch of The Vertical with Woj, a digital hub for NBA news, information and storytelling run by Yahoo NBA … Read the whole story
by Tanya Gazdik
The TV spots, from St. Louis-based Rodgers Townsend, demonstrates that whether clients know where they're going or need guidance to get there, Scottrade is … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For weeks now, there has been coverage of ESPN's most high profile reporters, Chris Mortensen and Adam Schefter, being paid to tweet about Domino's … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
"We have to be very protective of our subscribers" said Fariba Zamaniyan, SVP, TiVO Research at our Marketing: Politics Conference. She warned that if … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Programmatic TV will definitely play a part in AOL's future, according to Marta Martinez, SVP, AOL Advertising. Martinez was interviewed at length by Real-Time … Read the whole story
COMMENTARY
by Felicia Greiff, Staff Writer
Rob Lennon, senior product marketing manager, PaperG, weighed in on what he thinks marketers will bring to the Super Bowl this year. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Though formally limited to presidential races because of expensive data aggregation, Alex Lundry, CAO, Deep Root Analytics believes we're moving toward a point where … Read the whole story
COMMENTARY
by Raju Malhotra
For capturing the attention of millions at once, nothing comes close to the Super Bowl. Read the whole story