
Shock Top
beer, an Anheuser-Busch brand, is launching its first Super Bowl ad starring comedian T.J. Miller trading barbs with the Shock Top mascot, a mohawked orange wearing sunglasses.
Created by Anomaly
Toronto, the Super Bowl spot will be 30-seconds; a 1:25 extended version, "Unfiltered Talk," was released and will be pared down for the big game.
Sitting at a bar, Miller orders a Shock Top
and within seconds, the abrasive Shock Top mascot, atop the beer tap, starts hassling Miller. The pair go tit for tap, insulting one another with lines like: "You look like you're about to get evicted
from your parent's basement" and "Do you consider fresh-squeezed orange juice murder?"
The mascot gets quite a few clever jabs in, even making Miller laugh a few times. "Live Live Unfiltered"
closes the ad, seen here.
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