TVBlog
by Adam Buckman, Featured Columnist
Every once in a while, a TV personality comes along whose energy and workload seems to stagger the imagination. When you ponder all the activities these people are engaged in … Read the whole story
by Wayne Friedman
Amid overall double-digit percentage U.S. advertising spending gains for February, TV's syndication, national cable and and local cable advertising sales posted healthy improvements for … Read the whole story
by Wayne Friedman
Any hint of recovery for TV's national C3 ratings were dashed in February -- with double-digit percentage declines in broadcast TV and mid- single-digit … Read the whole story
by Wayne Friedman
The company says there will be more than 100 events customized for specific advertisers across the country -- helping marketers learn how to best … Read the whole story
by Joe Mandese
After crashing in January, the U.S. media marketplace expanded in February, reaching the greatest volume ever for the month, according to the latest installment … Read the whole story
by Wayne Friedman
Moving to more obvious TV network marketing integrations, ABC's comedy "black-ish" will focus on the show's main advertising executive character working on a sponsorship … Read the whole story
by Tanya Gazdik
"We wanted a campaign that resonated with a wide audience in a relatable way," Loren Angelo, director of marketing, Audi of America, tells "Marketing … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
The tremendous multiple-state wins Hillary Clinton and Donald Trump enjoyed in Tuesday night's primaries are a direct result of the incredible disparity in the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
NFL now confirms -- for the first time -- its sport can cause major medical issues for its players, specifically the long-term head trauma … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
Why aren't more people talking about "Better Call Saul," which is arguably the best show on television right this very moment? Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
73% 0f surveyed participants, over the next three years, predict an increase in the consumption of full-length shows online, 77% predict an increase in … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Federal Communications Commission Chairman Tom Wheeler reportedly will support Charter's $55 billion acquisition of Time Warner Cable, according to "The Wall Street Journal." Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As tv cords are cut globally, Brits are half as likely to consider such a drastic move -- because that's the wire bringing in … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new report from EMarketer, marketing technology is getting greater attention from marketing professionals, but many in the industry are often uncertain … Read the whole story