Every once in a while, a TV personality comes along whose energy and workload seems to stagger the imagination. When you ponder all the activities these people are engaged in … Read the whole story
Amid overall double-digit percentage U.S. advertising spending gains for February, TV's syndication, national cable and and local cable advertising sales posted healthy improvements for … Read the whole story
Any hint of recovery for TV's national C3 ratings were dashed in February -- with double-digit percentage declines in broadcast TV and mid- single-digit … Read the whole story
The company says there will be more than 100 events customized for specific advertisers across the country -- helping marketers learn how to best … Read the whole story
After crashing in January, the U.S. media marketplace expanded in February, reaching the greatest volume ever for the month, according to the latest installment … Read the whole story
Moving to more obvious TV network marketing integrations, ABC's comedy "black-ish" will focus on the show's main advertising executive character working on a sponsorship … Read the whole story
"We wanted a campaign that resonated with a wide audience in a relatable way," Loren Angelo, director of marketing, Audi of America, tells "Marketing … Read the whole story
The tremendous multiple-state wins Hillary Clinton and Donald Trump enjoyed in Tuesday night's primaries are a direct result of the incredible disparity in the … Read the whole story
NFL now confirms -- for the first time -- its sport can cause major medical issues for its players, specifically the long-term head trauma … Read the whole story
Why aren't more people talking about "Better Call Saul," which is arguably the best show on television right this very moment? Read the whole story
73% 0f surveyed participants, over the next three years, predict an increase in the consumption of full-length shows online, 77% predict an increase in … Read the whole story
Federal Communications Commission Chairman Tom Wheeler reportedly will support Charter's $55 billion acquisition of Time Warner Cable, according to "The Wall Street Journal." Read the whole story
As tv cords are cut globally, Brits are half as likely to consider such a drastic move -- because that's the wire bringing in … Read the whole story
According to a new report from EMarketer, marketing technology is getting greater attention from marketing professionals, but many in the industry are often uncertain … Read the whole story