Around the Net
Two In Three Catch-Up TV Viewers Would Like To Block Ads
- The Guardian, Thursday, March 17, 2016 6:47 AM
Nearly two-thirds of people who watch video-on-demand services such as Hulu, All4 and ITV Hub say they would like to block the ads on them. In a survey of global users of video-on-demand services by Nielsen, 62% of respondents found ads on those services annoying or distracting and a further 65% said they would like to block them. Neither Netflix or Amazon have ads on their paid-for on-demand services, but others such as Channel 4 and ITV in the UK and Hulu in the U.S. run ads.
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