it seems to me that people's real-life stories have to be extraordinary to really interest those who are disinterested. That's the challenge presented by a show such as "What If … Read the whole story
Borrell Associates has raised its political advertising revenue estimate for 2016 by 3% to hit a record $11.7 billion. While a large piece will … Read the whole story
The network also announced development and production deals with a slew of production companies and top comedy talent in an effort to further solidify … Read the whole story
The company is talking up its growing footprint abroad, while at the same time promoting its domestic networks for the specific audiences they attract. … Read the whole story
NBC's "Today" show continues its steady climb back to top viewing levels among broadcast morning shows. For the most recent week, the morning show … Read the whole story
Overall, both 2016 and 2017 will be positive and stable, with expected growth (at least for now) of 4.5% in both years. The Dentsu … Read the whole story
The Federal Trade Commission plans to explore consumer protection issues raised by new technologies, including "smart TVs," the agency announced this week. Read the whole story
"When it comes to politics, each generation is drawn to the media that helped it come of age as voters," says Kirk Olson, VP … Read the whole story
In the story "NCAA Scores $755 Million For TV Networks" (MDN, March 28) 347 brands ran 709 different spots through two weekends. Read the whole story
I have this friend who works in advertising, and every once in a while he gets all up in his own existential thing and … Read the whole story
Regional TV sports networks may be finding a tougher road to travel in future years, as programming costs keep rising and TV consumers become … Read the whole story
Waiting in line for anything today has its benefits - for most it's a head down opportunity to catch something new on Instagram, Snapchat … Read the whole story
But respondents in a Defy Media study do understand that advertising supports their YouTube favorites; they're just bugged by the interruptions. Read the whole story