For the better part of a week, the debate has raged: Should ABC brass have kept Kelly Ripa in the loop as they wooed Michael Strahan to move from Ripa's … Read the whole story
The latest estimates from Nielsen (its May 2016 results) show a 3.2% year-over-year decline in cable TV homes and 2.2% in median decline in … Read the whole story
New research shows that connected TV devices are on the rise -- and now represent greater numbers than pay TV set-top boxes in the … Read the whole story
Programmatic/ad tech company Yashi has launched the first local TV integrated linear television and digital programmatic video advertising technology -- delivering traditional TV commercials … Read the whole story
"Baseball is a passion for so many and through our partnership with Major League Baseball, we've been able to deliver not only exclusive access … Read the whole story
The company's snack strategy calls for covering the entire spectrum, from candy and sweets on one end to protein-focused offerings on the other. The … Read the whole story
March's TV lambs and lions had their day. Standard Media Index says broadcast TV networks witnessed an eye-popping 48% increase in March's near-term scatter … Read the whole story
TV networks and distributors keep on playing a game of waiting for their partners to blink when re-upping carriage deals. It never happens. Deals … Read the whole story
A plan to unlock cable boxes "interferes with the free expression of views that is a hallmark of our society," the Association of National … Read the whole story
U.S. International Media (USIM) is spearheading a test for a retail client using data beyond age and gender to target audiences in the broadcast … Read the whole story