by Joe Mandese
On the cusp of the 2016-17 upfront media-buying marketplace, influential Wall Street analyst Brian Wieser has updated his advertising forecast based on "frothy" first-quarter … Read the whole story
by Adam Buckman
Turner-owned TruTV will enter the upfront sales season with three new series, two new specials and six pilots that could become series. The network … Read the whole story
by Wayne Friedman
Turner's TBS has signed up three marketing partners for "ELEAGUE," its eSports/competition gaming series. Arby's will be the official quick-service restaurant; Credit Karma, the … Read the whole story
by Wayne Friedman
WWE says its OTT channel WWE Network averaged 1.29 million paid subscribers and a 39% increase from the first quarter of 2015. It reached … Read the whole story
by Joe Mandese
"Regular viewers" of original digital video programming have grown to 63 million in 2016 from 45 million over the past three years, according to … Read the whole story
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by Wayne Friedman
For the first time in years, Disney earnings fell short of estimates, according to analysts -- and that caused its stock to sharply fall … Read the whole story
by Joe Mandese
Americans assigned a value of nearly $1,200 per year to the free, ad-supported services and content they access via digital media and more than … Read the whole story
by Tanya Gazdik
"When considering partnerships, Mazda looks for the best way to fit organically into our customer's' lives and passion points," Russell Wager, vice president of … Read the whole story
by Aaron Baar
"Their family is growing and evolving, and the ebb and flow of life is woven into the story," Katie Cheng, vice president of home … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
The former host of Comedy Central's "The Daily Show" joined David Axelrod for a live taping of his "Axe Files" podcast on Monday, where … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
You have to wonder why it took this long for traditional TV to take a shot at YouTube's recent claim that "YouTube overall, and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
So much for true a la carte traditional TV cable networks -- Disney's ESPN just settled with Verizon over a year long lawsuit. Details … Read the whole story
COMMENTARY
by Sal Arora, Op-Ed Contributor
Despite Hillary Clinton's efforts to break the presidential ceiling for women, Trump's social-media prowess appears to be turning gender marketing rules upside down. Recent … Read the whole story
COMMENTARY
by Jon Last, Columnist
It seems that every sporting goods company, sports property or activating brand has become a broadcaster. Much to the chagrin of the bean counters, … Read the whole story
COMMENTARY
by Michael Bollinger, Columnist
In The Sun Also Rises, Ernest Hemingway's drunken, brawling character, Mike Campbell, responds to the question, "How did you go bankrupt?" with this answer: … Read the whole story
COMMENTARY
by Zach Schapira, Op-Ed Contributor
As our country enters the final stretch of primary season, wondering how long Bernie Sanders can keep up with Hillary Clinton, or what to … Read the whole story