Maybe it's because some TV companies try to cram too many of their properties into one upfront presentation that someone like Anderson Cooper ends up reciting a piece of upfront … Read the whole story
Prices in the national TV advertising marketplace appeared to be firming up along with tightening scatter market conditions heading into 2016-17 upfront negotiations. The … Read the whole story
Global pay TV revenues -- which include subscription fees, pay-per-view movies and TV episodes -- will see slower growth in the next five years, … Read the whole story
A print ad will launch in InTouch and Star in their June 6 and June 13 issues, respectively, and appear in magazines including "Real … Read the whole story
"Just as GMC engineers innovative technology within its vehicles, so too is the charity devoted to integrating smart technologies into the homes for the … Read the whole story
The general assumption that most television inventory will eventually be bought through programmatic systems is still quite theoretical, an expert panel at MediaPost's OMMA … Read the whole story
With more streaming SVOD services popping up, how soon before the OTT begins resembling the now-derided "cable universe"? Read the whole story