Television News Daily
Monday, May 23, 2016
  • National TV Prices Firm Up, Reflect Tightening Of Scatter Market

    Prices in the national TV advertising marketplace appeared to be firming up along with tightening scatter market conditions heading into 2016-17 upfront negotiations. The ... Read the whole story

  • Global Pay TV Revenues Forecast To See Slower Gains

    Global pay TV revenues -- which include subscription fees, pay-per-view movies and TV episodes -- will see slower growth in the next five years, ... Read the whole story

  • Triscuit Campaign Features Food Entrepreneurs It Flash-Funded

    A print ad will launch in InTouch and Star in their June 6 and June 13 issues, respectively, and appear in magazines including "Real ... Read the whole story

  • GMC Enlists Actor Josh Duhamel For Veterans Promo

    "Just as GMC engineers innovative technology within its vehicles, so too is the charity devoted to integrating smart technologies into the homes for the ... Read the whole story

  • Will Programmatic Video And PTV Converge Or Diverge?

    The general assumption that most television inventory will eventually be bought through programmatic systems is still quite theoretical, an expert panel at MediaPost's OMMA ... Read the whole story

  • The Tyranny of Choice, As Seen On TV

    With more streaming SVOD services popping up, how soon before the OTT begins resembling the now-derided "cable universe"? Read the whole story