TVBlog
by Adam Buckman, Featured Columnist
When a person became a media star back then, you truly felt his or her presence. Such was the case with Ali, who was omnipresent throughout the 1960s and '70s. Read the whole story
by Wayne Friedman
For the TV season, running from August 31, 2015 through May 29, 2016, "Walking Dead" averaged 435,000 tweets per episode, according to Nielsen Twitter. … Read the whole story
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by Wayne Friedman
TNT averaged 2.8 million prime-time viewers, with ESPN next at 2.1 million, according to Nielsen live-plus-same day program ratings. Read the whole story
by Aaron Baar
The customer appreciation program offers everything from free movie tickets and concert experiences to free data giveaways and exclusive DirecTV content. Read the whole story
by Karlene Lukovitz
The campaign positions the crackers as an affordable indulgence by showing them as part of special moments among friends and family. Read the whole story
by Tanya Gazdik
"This campaign is aimed at Millennials, younger homeowners, and anyone else looking for a deck or interior element of their home," Jessica Hewitt, director … Read the whole story
by Joe Mandese
When future people look back on the period between the '60s and the '70s, they will remember it as a time of enlightenment when … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV studio production chiefs have always had a difficult job -- but their programs will seemingly be needed more than ever as advertisers look … Read the whole story
COMMENTARY
by Ted Middleton, Op-Ed Contributor
OTT insiders agree: quality is the main differentiator between providers in our increasingly crowded industry. But there is much less agreement around what "quality" … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
The industry was abuzz last week with rumors that the long awaited Association of National Advertisers agency holding investigation report was going to be … Read the whole story
COMMENTARY
by Karlene Lukovitz
Sometimes it seems that if there's one thing that everyone involved in programmatic television can agree on, it's a lack of consensus. Read the whole story