TVBlog
by Adam Buckman, Featured Columnist
David Letterman and Jay Leno are reemerging next week to return to the tube -- Letterman for a rare interview and Leno for the second season of his CNBC series … Read the whole story
by Wayne Friedman
Viacom is moving earlier than other networks in inking its upfront TV advertising deals. This year is estimated to be slightly stronger in terms … Read the whole story
by Wayne Friedman
Recent increased TV spending -- after a period of decline -- was a key factor in driving sales for a dozen major advertisers, according … Read the whole story
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by Tobi Elkin
GroupM's Modi Media took center stage on Friday at MediaPost's TV Insider Summit, where Jamie Power, Modi's managing partner, spoke about the need for … Read the whole story
by Joe Mandese
WPP/GroupM's Jamie Power says she doesn't like using the word "programmatic" to describe the programmatic part of what her agency does. "High-indexing" explains what … Read the whole story
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by Wayne Friedman
Jamie Power, managing partner of Group M's pure-play addressable TV unit Modi Media, says the addressable TV business is growing. One-third of all TV … Read the whole story
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by Joe Mandese
While agencies and brands are investing more heavily in OTT platforms, don't expect any kind of "5% solution," at least not anytime soon. The … Read the whole story
by Joe Mandese
"We don't even call it TV," said Keith Pieper, vice president-technology at IMM, speaking at the opening panel of MediaPost's TV Insider Summit. Talking … Read the whole story
by Sara Guaglione
Earlier this year, CNET launched a new auto destination site called Roadshow. The highly visual vertical offers consumers car reviews, buying advice and articles … Read the whole story
by Laurie Sullivan
The Interactive Advertising Bureau reported Thursday that U.S. Internet ad revenue reached a new high. Earnings came in at $15.9 billion in first-quarter 2016, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The whole issue of agency kickbacks from media companies now comes right in the middle of the TV upfront market negotiations. The Association of … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
Skeptics suggest Trump's enormous use of earned (free) media has obviated political ads, while others suggest the presumptive GOP nominee's widespread TV exposure spurred … Read the whole story