As the digital media market matures, some marketers have gone back to traditional media as part of their media mix. Jack Jackson, associate integrated … Read the whole story

At the MediaPost TV Summit, Levelwing's Steve Parker Jr. showed five spots in a presentation that illustrated the creative component of programmatic TV -- … Read the whole story

One-to-one marketing is still too hard for TV -- at the moment, anyway. But programmatic TV deals can work, generally well. Speaking at the … Read the whole story

Mark Twain famously said, "Buy land, they're not making it anymore," to illustrate the scarcity of the real estate marketplace. That may be a … Read the whole story

New OTT platforms might look to meet the challenge of giving digital marketers the TV-like media they want: that is, premium video. Read the whole story

For the most part, TV is becoming all Trump, all the time -- to the consternation of conservatives and liberals alike. There is cognitive … Read the whole story

New research shows little appetite or understanding for VR at home. Could VR be the next 3D TV, with an Oculus gathering dust next … Read the whole story

The quest for solutions that integrate and optimize the unsurpassed reach of linear TV and the growing but fragmented digital, video and OTT platforms … Read the whole story