Television News Daily
Thursday, June 30, 2016
  • OTT Will Force Trad TV To Move To On Demand, Free Up Broadband

    Growing OTT digital video services are forcing traditional TV companies to make major changes. But collectively, more needs to be done in order for … Read the whole story

  • Lionsgate Buys Pay TV Network Starz For $4 Billion

    Mini-film and TV studio Lionsgate is buying pay-TV cable TV network group Starz for $4.4 billion in cash and stock, confirming longtime rumors about … Read the whole story

  • Jeff Lucas Departs Viacom, Moran Ascends As Senior Ad Chief

    Now that Viacom's modest upfront advertising dealings are completed, the TV company's most senior advertising sales executive, Jeff Lucas, has departed -- a move … Read the whole story

  • Can Emotions Predict TV Viewership?

    Canvs, a tech platform that analyzes social-media responses to understand how emotions impact TV viewing, released a study on Wednesday that identifies a correlation … Read the whole story

  • Deloitte Asks Consumers To 'Look Again'

    The younger, more daring voice is convincing the older, more experienced voice that good things are likely to happen when you think differently and … Read the whole story

  • Sheba Explains 'What Cats Want'

    "The Sheba brand, like cats, is sophisticated, charming, magnetic, and elegant, but with a wink of irreverence," Mindy Barry, marketing director, cat brands, Mars … Read the whole story

  • Cable News Network Viewership Up, Not Surprising For Election Year

    Through a six-month period, Fox says it is having the highest year ever in viewership -- averaging 2.2 million prime time. No doubt CNN … Read the whole story