Never let it be said that Harry Connick Jr. lacks charisma, talent, brains and good looks. He has all of them in abundance, and he put them to good use … Read the whole story
The shift in ad industry market share from so-called "analogue" media to "digital" media is accelerating, and the latter is now expected to surpass … Read the whole story
Byrne, a 21-year veteran, departs after an upfront period where most broadcast and cable TV networks witnessed strong pricing and revenue gains. Fox did … Read the whole story
Hill's new responsibilities will include the management of marketing that supports A+E Networks' portfolio of brands and businesses, including brand strategy, consumer and business-to-business … Read the whole story
The alliance is designed to help Mediabrands' clients (some of which are Innovid clients) reach audiences at scale with content across multiple devices with … Read the whole story
The initiative, anchored by two Time Inc. brands that cater to younger audiences, is an effort to tap into cord-cutters' desire for original online … Read the whole story
Media industry vet but relative Time Inc. newcomer Rich Battista has been named president and CEO, replacing veteran Joe Ripp. The company announced that … Read the whole story
To help promote the debut of Cheetos Chicken Fries to the Burger King menu, the brand has enlisted its digital AOR Code and Theory … Read the whole story
The signature :30, "Cravings," asks, "Do you suffer from irritability, boredom, and chronic cravings?," as a voiceover promises that Mellow Mushroom's pizzas "are clinically … Read the whole story
Despite the ever-growing variety of traditional TV/video programming, there's still a rough consumer journey to find all that content. One of networks' bigger efforts … Read the whole story
I've watched every Presidential debate since Jimmy Carter and Gerry Ford met in 1976 (although sometimes I was watching through my fingers). I think … Read the whole story
As promising as addressable advertising seems to be in enabling advertisers to reach specific kinds of consumers, it's still subject to the garbage-in/garbage out … Read the whole story
Producer Rich Collier spends his days pedaling around the city to enlist pedestrians for an impromptu quiz show mainly about New York-centric subjects. It's … Read the whole story