Two networks are claiming victory in Week One of the new fall season. This is confusing to a TV columnist, if not to others. They can't both be right, can … Read the whole story
The first presidential debate between Hillary Clinton and Donald Trump came in as expected: Strong TV viewership, with an estimated record total 84 million … Read the whole story
A study from Hub Entertainment Research says 53% of viewers prefer free, ad-supported TV, with 40% preferring a monthly/yearly subscription and 7% preferring to … Read the whole story
A lack of standards, and less reliance upon them, could stifle advancements in advertising as the industry undergoes a huge transformation in the next … Read the whole story
Tapad, a provider of cross-device marketing technology, announced a new metric for cross-device marketers it calls Viewable Exposure Time (VET). VET is a metric … Read the whole story
It says sales in performance running hit their highest level ever, fueled by innovations like the new Lunar Epic, the Air Zoom Pegasus, and … Read the whole story
"Because fall is a slower leisure travel period, we're using this particular opportunity to remind potential customers what Southwest Airlines is all about," Southwest's … Read the whole story
Suitors for the somewhat-troubled social platform Twitter are surfacing-- with names like Google, Salesforce, Disney and yes, Viacom.Haven't we seen this movie before? Read the whole story
A number of brands took Monday night's debate as an opportunity to ride on the coattails of what is being measured as the most … Read the whole story