TVBlog
by Adam Buckman, Featured Columnist
In a reply to a publicist who contacted me recently on some subject or another, I wrote to her that I could not take up her pitch because she used … Read the whole story
by Wayne Friedman
Near-term advertising deals may take a pause -- all due to the surprising results of the presidential election -- in the post-election period. Spending … Read the whole story
by Wayne Friedman
From October 11 through November 10, the three big cable news networks pulled in $184 million in national advertising -- up from $68.4 million … Read the whole story
-
by Wayne Friedman
Pay TV subscribers were down in the third quarter by amount the same levels versus the third quarter a year ago -- all pretty … Read the whole story
-
by Wayne Friedman
Walt Disney Co. witnessed some rocky quarterly results.Revenue was down 3% to $13.14 billion for its fiscal fourth-quarter period, with net income 10% higher … Read the whole story
-
by Tobi Elkin
Advertising marketplace Rubicon Project said it saw record- breaking video advertising spend transacted on its mobile and desktop exchange on Election Day and the … Read the whole story
by Larissa Faw
The campaign, from Grupo Gallegos, highlights the bilingual features of Comcast's Xfinity X1 Voice remote with creative that promotes a message of racial and … Read the whole story
by Erik Sass
Showtime leapt to the top of the leaderboard thanks to Stephen Colbert signing off on the 2016 Presidential Election. Showtime tracked a 4000% increase … Read the whole story
COMMENTARY
by Chris Peterson
, Op-Ed Contributor
The second biggest story on Nov. 8 was the incredible failure of polling. Many were surprised by Trump's triumph because the expectations going into … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Presidential TV marketing and advertising can only take you so far. Next time around, candidates might do well to wrangle even newer messaging/branding alternatives. Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
Given the great quality of shows on Netflix, Amazon and HBO, if sports were to leave the networks, what's their reason for being? Do … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Cord-cutting and cord-shaving could become the norm for a little less than half of pay-TV customers next year. That's a bold estimate, but given … Read the whole story
COMMENTARY
by Joe Mandese
Replace the word "consumer" with "voter" and replace the word "brand" with "candidate," and I'll make my case for why Trump is the Uber, … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The figures have been reappraised. 2016 was the year of mobile, or at least "mobile-first" -- and early next year we will be digital-first … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
The election of Donald Trump has been a punch in the gut for the liberal media. The constant barrage from the now president-elect against … Read the whole story