Imagine a world where all of television is commercial-free. According to one panelist at a session during the January NATPE conference, that reality is already here for an entire generation … Read the whole story
Boosted by OTT service and Internet-connected TV, total TV viewing grew on a total day basis in October -- with a 2% gain in … Read the whole story
National TV advertising sales witnessed a strong October -- nearly 10% higher versus the same month the year before. The broadcast networks' spend grew … Read the whole story
ABC and Yahoo are asking a federal judge to reject a copyright infringement claim brought by a man who used Facebook Live to stream … Read the whole story
Google seems to be going through a bit of an identity crisis for its Google Cast product, which allows users to send content from … Read the whole story
The real stories "are all very powerful, and we are using these stories in our national television spots, as well as digital and online … Read the whole story
A recent Hulu Insights study of over 1,000 adults who have watched TV in the past six months found that close to half of … Read the whole story
The OTT cord-cutting opportunities abound right about now, with DirectTV and Hulu adding new competition. It's time to trim Read the whole story
It was clear since Election Day that the mainstream news media gravely misunderstood deep visceral undertones throughout the American electorate, exemplified by a strong … Read the whole story
In 2016, consumer packaged goods and consumer products advertisers in the U.S. will spend $5.97 billion on digital marketing, an 18.2% increase over last … Read the whole story