"The New Celebrity Apprentice" is shaping up to be an oddity unique in the annals of television. At the very least, it is emerging as the most peculiar new-show premiere … Read the whole story
NBC has a commanding lead in key advertiser viewer measures so far this season, thanks to strong results from Sunday and Thursday NFL programming. … Read the whole story
Alternative TV networks including new digital OTT TV services, traditional cable and others are spending more on national TV advertising so far this season … Read the whole story
The New York Times will kick off the 2017 NewFronts with a presentation the morning of May 1, 2017, and Mashable will wrap it … Read the whole story
The platform claims to provide more accurate forecasting and planning through analytics and data management, with variables like seasonality. Adobe says that "existing models … Read the whole story
Outstream video advertising provider Teads announced that it has signed an exclusive multi-year deal with Business Insider to help it increase its video ad … Read the whole story
Fiat Chrysler Automobiles is launching a campaign for the Dodge Challenger GT that includes a Twitter takeover and a TV spot set in Alaska. Read the whole story
Veteran TV journalists looking to combat fake news need to start with the premise that the fight against untrue, completely false news stories, opinions … Read the whole story
As YouTube drops the attitude to court tv execs, is its shift to the big screen a sign that Facebook is increasingly beginning to … Read the whole story
Ten years ago, the partners at our ad agency did an offsite meeting to plan our future. We were small and scrappy and talent-laden, … Read the whole story
In the third quarter, video viewing rose 37%, but ad views rose only 28% year over year. Short Olympics and election fare and "live" … Read the whole story