Traditional media will see a 6% decline in advertising next year, due to unfavorable comparisons for TV networks and stations in 2016, and poorer-than-expected … Read the whole story

Overall estimates now have worldwide pay TV subscribers at between 800 million and 1 billion. Asia-Pacific remains the big position producer. Read the whole story

The effort asks people to submit videos of themselves "that depict and showcase your awesome football pre-game talent/routine," using Skittles, Snickers or M&Ms as … Read the whole story

The revenue story line was predictable despite some brutal reviews: "No Surprise: 'Rogue One' Triumphs at Box Office," the New York Times tells us. … Read the whole story

Harmelin Media, an independent media agency, said it selected PlaceIQ as its location data and insights provider. PlaceIQ will provide consumer insights using location … Read the whole story

TubeMogul announced on Thursday that Instagram has named the advertising software company a Partner member and that it has received the official Partner badge … Read the whole story

Stock market -- and indices -- are typically futuristic measures investors count on. But the market -- like the President-elect, is unpredictable. Trump has … Read the whole story

What measurement methods and metrics make sense for the new TV landscape? A recent MediaPost panel explored this issue ... and more. Read the whole story

Recently, I caught the tail end, so to speak, of a lavishly produced commercial -- a real holiday showstopper, involving a magical stagecoach, complete … Read the whole story

"Data Free TV is precisely the kind of pro-consumer initiative this Commission should be encouraging," AT&T writes to the FCC. "It delivers real value … Read the whole story