TVBlog
A "Jeopardy" contestant's death before she got a chance to see herself on the quiz show is making for a very unusual viewing experience. Read the whole story
Traditional media will see a 6% decline in advertising next year, due to unfavorable comparisons for TV networks and stations in 2016, and poorer-than-expected … Read the whole story
Overall estimates now have worldwide pay TV subscribers at between 800 million and 1 billion. Asia-Pacific remains the big position producer. Read the whole story
CNBC announced Friday the launch of @CNBC. The feature, available through Actions on Google for Google Home devices, allows users to get business news, … Read the whole story
This is Royal Canin's largest sponsorship to date in the United States, Stacey Osborn, Royal Canin chief marketing officer, tells "Marketing Daily." Read the whole story
The effort asks people to submit videos of themselves "that depict and showcase your awesome football pre-game talent/routine," using Skittles, Snickers or M&Ms as … Read the whole story
The revenue story line was predictable despite some brutal reviews: "No Surprise: 'Rogue One' Triumphs at Box Office," the New York Times tells us. … Read the whole story
Harmelin Media, an independent media agency, said it selected PlaceIQ as its location data and insights provider. PlaceIQ will provide consumer insights using location … Read the whole story
TubeMogul announced on Thursday that Instagram has named the advertising software company a Partner member and that it has received the official Partner badge … Read the whole story
Gatorade promoted the YouTube commercial, "Sounds of Hope", starring Dwyane Wade, who has transferred from the Miami Heat to the Chicago Bulls. The YouTube … Read the whole story
- COMMENTARY
Stock market -- and indices -- are typically futuristic measures investors count on. But the market -- like the President-elect, is unpredictable. Trump has … Read the whole story
- COMMENTARY
What measurement methods and metrics make sense for the new TV landscape? A recent MediaPost panel explored this issue ... and more. Read the whole story
- COMMENTARY
Recently, I caught the tail end, so to speak, of a lavishly produced commercial -- a real holiday showstopper, involving a magical stagecoach, complete … Read the whole story
- COMMENTARY
"Data Free TV is precisely the kind of pro-consumer initiative this Commission should be encouraging," AT&T writes to the FCC. "It delivers real value … Read the whole story
Selecting a Media Agency of the Year isn't always clear for the editors of this trade publication. Often, it is like picking a needle … Read the whole story
