TVBlog
If the ongoing presidential campaign was this year's dominant TV show -- which it was -- then the year's top TV star was Donald Trump. Read the whole story
MediaMath is partnering with ROI Influencer Media, a media firm that connects brands to celebrities' influencer followings, to offer marketers the ability to purchase … Read the whole story
"Whereas 'Power of the Peanut' was focused on the nutritional benefits peanuts offered, 'Irresistibly Planters' focuses on satisfying cravings through its core offerings." Read the whole story
- COMMENTARY
Tapad, a provider of cross-device analytics and content delivery, makes the bold prediction that 2017 will be the year TV gets included in cross-device … Read the whole story
- COMMENTARY
Charles Cantu founded Huddled Masses four years ago, "as a boutique trading desk, with a vision to bring programmatic technology to advertisers and agencies … Read the whole story
- COMMENTARY
Internet-based SVOD is really where it's at. It's growing while transactional video modes are not. Read the whole story
