The "splintering" of media has resulted in Americans "sorting" themselves into small groups, "retreating" into their own "bubbles" and thereby closing their minds to the opinions of others. Read the whole story
Wurtzel, president of research and media development at NBCUniversal, will become a senior advisor to the company. Wurtzel is credited with many innovations, including … Read the whole story
Season-to-date numbers show NBC at a Nielsen 3.45 million among 18-49 viewers (2.7 rating/9 share) -- nearly 800,000 viewers more than the next best … Read the whole story
Fox has risen to second place among key 18-49 viewers through January 8. The network is averaging 2.59 million 18-49 viewers -- (2.0/6) up … Read the whole story
Ed Brassel has been promoted to EVP of enterprise business intelligence for Comcast Cable and NBCUniversal. He will expand his role to include NBCU's … Read the whole story
The global advertising landscape experienced "unprecedented change" in 2016 with data, automation, ad quality, transparency, and the "quest for tangible results taking center stage," … Read the whole story
Universal Pictures Home Entertainment (UPHE) has named Vizion Interactive search agency of record after the two worked together for a year, promoting titles such … Read the whole story
Revenue from digital OOH platforms was a major driver of the overall growth. The increase came with with a smaller 1.5% rise in worldwide … Read the whole story
Sports & Entertainment specialists will now sit with Havas Group client teams. Pedro Avery, the Havas Media executive who added duties as CEO of … Read the whole story
Fractionalizing TV ratings, a skyrocketing number of programs, more entertainment noise and "finding an audience" continue to plague TV executives. Read the whole story
The trend of magazines spawning TV shows is continuing. Iconic women's lifestyle magazine Cosmopolitan is the inspiration behind a new TV drama, "The Bold … Read the whole story
Sitting in your living room, turning on your universal TV remote. You wait to watch the Golden Globes on NBC. But alas, you can't … Read the whole story
"Yes, we can! Yes, we did!" President Barack Obama gave his farewell address to the nation yesterday evening in Chicago, carving out one hour … Read the whole story