The experience of watching the two-hour premiere of "Victoria" felt about as long as Queen Victoria's 64-year reign, but not nearly as satisfying. Read the whole story
Deloitte Global predicts total U.S. TV revenues -- all national networks, local TV stations and cable -- will hit $72 billion. There was minimal … Read the whole story
Multichannel campaigns can become complex and challenging, but research released Friday by the Interactive Advertising Bureau shows that consumers viewing a constant message across … Read the whole story
Intel will air the commercial during the Super Bowl. The spot showcases the company's 360-replay technology, which will also be employed during the game. Read the whole story
Similar to the business models of Spotify, Amazon and Netflix, Apple is expected to offer its original fare to Apple Music subscribers. The company … Read the whole story
"The People's House" 360-degree video is just 8-minutes long but a longer version, using more intricate VR, is due later this year. Read the whole story
The move by Apple, mostly now a digital device manufacturer, should be viewed therefore in a narrow context. Apple sees its Apple Music -- … Read the whole story
It's just one show for now, but tonight is the first step as Netflix puts a fifth of its massive budget into family shows … Read the whole story
The anytime/anywhere video consumption behavior of Millennials is driving the changing landscape of media. Over-the-top viewing has become mainstream, along with mobile device watching, … Read the whole story
Those who prioritize efficiency and brevity might be curious why these brands are deciding now to go the long route with their commercials. Here's … Read the whole story
I just returned from CES and it is abundantly clear that audio is well on its way to becoming center stage for marketers. Music … Read the whole story