TVBlog
by Adam Buckman, Featured Columnist
In the wake of Mary Tyler Moore's death, much has been said about her position in feminist history -- but not enough about the talent that made her one of … Read the whole story
by Wayne Friedman
Charter Communications stock was sharply higher on Thursday, due to a reported move by Verizon to explore some "combination" with the big cable operator. … Read the whole story
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by Wayne Friedman
Comcast says it has recorded "the best video customer results in 10 years" -- with 161,000 in net additions. In 2015, there was a … Read the whole story
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by Laurie Sullivan
ABC has been working closely with Google to develop a cross-channel campaign that promotes the return of its Thursday night "TGIT" (Thank God It's … Read the whole story
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by Laurie Sullivan
Extreme Reach has launched a marketing campaign for a new cloud-based video product that streams television ads in real time to any digital device. … Read the whole story
by Amy Corr
Created by adam&eveDDB, "Romance" marks only the third time the brand has advertised during the Super Bowl. Read the whole story
by Sarah Mahoney
The biggest spenders are the 45 million who plan to host a party, which means big bucks on food and beverages, as well as … Read the whole story
by Karlene Lukovitz
The tongue-in-cheek campaign includes a 30-second TV spot in which Brett Favre, in flashbacks, expresses bewilderment at why so many of his passes were … Read the whole story
by Aaron Baar
Maybe there's a little Mr. Clean in all men. In his first Super Bowl appearance, the brand icon dances his way into a woman's … Read the whole story
by Aaron Baar
As the J. Geils Band once put it, "Love stinks." In a new campaign for its Febreze air freshener brand, Procter & Gamble takes … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
As I've written on several previous occasions, not being able to promote a show to the largest chunk of available (and prime) prospects -- … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Even despite the somewhat lower-than-expected political advertising revenues, some TV station groups are cheering the windfall that 2016 bought. But are "core" TV advertisers … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Consumer confidence rose in December 2016 and dipped 2% in January 2017, but the numbers remain at record highs, according to Prosper Insights & … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
T-Mobile's new attack on DirecTV Now is... really, really different, with Hulu playing a pivotal role. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Earlier this month, he paid two men to hold up a sign that contained an offensive Jewish slur. He's still trying to say the … Read the whole story