TVBlog
Into the donut fray now marches "Superior Donuts," a fictional, neighborhood donut shop on Chicago's north side. Read the whole story
The new justice, who will replace the late Justice Antonin Scalia, was selected from a list put together months ago by conservative interest groups. … Read the whole story
Nielsen's much anticipated Total Content Ratings -- something TV networks hope gives an accurate picture of all linear and digital TV program viewing --- … Read the whole story
Global sponsorship spending is projected to rise 4.5% in 2017 to $62.8 billion, according to IEG, the WPP sponsorship consultant. Spending will be up … Read the whole story
Sony is taking a $1 billion write-down in its movie business concerning the future profitability and expectations of its home-entertainment operations.The company said much … Read the whole story
As American brands slowly test the anti-Trump waters, the UK arm of Unilever's Dove and WPP's Ogilvy has taken it a step further. Read the whole story
The company realized it had work to do on the never-frozen messaging front after a brand exchange earlier this month with a Twitter user … Read the whole story
Kirsten Evans, Walmart's SVP/marketing, tells "Marketing Daily," "Since it's the first time we've been a part of the Oscars, we want to create a … Read the whole story
Nature Valley saw a 4% increase in digital engagements between Saturday and Sunday, supported by a 5% increase in views on the brand's official … Read the whole story
- COMMENTARY
It's not just the Biggest Day for Advertising, it's kind of the Only Day for Advertising -- when armies of frightened marketers, agency people … Read the whole story
- COMMENTARY
As thousands of impassioned, personal and emotional memorials pour in, we can agree that Mary Richards was much more than a sitcom character. She … Read the whole story
- COMMENTARY
CBS is looking at a new marketing design, bridging traditional linear TV show marketing and a digital media platform -- this for its upcoming … Read the whole story
COMMENTARYThe television is becoming part of the Internet of Things in a big way. In addition to the smartphone and all the new Internet-connected … Read the whole story
