If there are worse p.r. reps out there right now than Sean Spicer, I'd like to hear about them. The publicist for the president and his administration is a tough … Read the whole story
The new ratings represent the audiences of linear TV programming viewed on computers and mobile devices. The deal also allows local stations to have … Read the whole story
ESPN's advertising revenue was down "due to lower impressions and rates." In particular, ESPN only had three college football playoff games in the quarter … Read the whole story
Turner gained 7% to $2.8 billion during the period -- with advertising revenue sinking 2%, due to declines at its international networks from unfavorable … Read the whole story
Although many TVs in U.S. households can connect to the Internet, many consumers are not opting to utilize that connectivity. Nearly a quarter (19%) … Read the whole story
More than one in four advanced TV campaigns use their own first-party data for targeting. That's one of the findings from a report by … Read the whole story
The TV ads debut on February 8 and will air on high-profile programming, including the Grammy Awards and during the NCAA Final Four. Read the whole story
Many will question fact and fiction in Trump's two-week's worth of tweets, executive orders and press conferences. That's what keeps the viewer honest. But … Read the whole story
According to a new survey from DemandWave, 82% of BtoB marketing execs say videos and blogs dominate their content worlds. But both are far … Read the whole story