Television News Daily
Friday, February 17, 2017
  • Cable News Doing Big Ad Business, Viewership

    Just about one month into the new presidential administration, TV news networks are posting stronger ad business, as well as high viewership -- contradicting ... Read the whole story

  • How Hollywood Studios Can Use Private Marketplaces To Boost Engagement

    Unruly has found Hollywood studios can increase buzz around their movie trailers by bringing so-called "emotional intelligence" to their video campaigns. The company's Emotional ... Read the whole story

  • Subaru Launches Campaign For Impreza

    In addition to TV, it includes national print, digital video, streaming audio (Pandora/Spotify), podcast integrations and social influencers across multiple platforms. Read the whole story

  • Digital Engagement Index

    With more than 1.5M Likes on #NBAAllStar posts on the official NBA Instagram page, the basketball league saw a 15% increase in digital engagements ... Read the whole story

  • FCC Wants To Clean Up TV

    Over the air TV still has issues over obscene language and content. And their are rules and laws. The ongoing argument was prompted this ... Read the whole story

  • Mobile Location-Based Video Ads Positioned For Growth In 2017

    The percentage of local mobile video ads served with location-based targeting jumped from 5% in the second quarter in 2016 to 17% in the ... Read the whole story

  • Recipe For Top Food Videos Apply Everywhere Else, Too

    Why do BuzzFeed Tasty videos attract such crowds? NewsWhip counts the ways Read the whole story

  • YouTube Is Giving The 30-Second Unskippable Ad The Boot

    It will "focus instead on formats that work well for both users and advertisers." Presumably, those winning formats include the six-second unskippable bumper ad. Read the whole story