TVBlog
by Adam Buckman, Featured Columnist
Here's a prediction that is the closest thing there is to a sure thing about the Oscars: Everyone will complain about it. Read the whole story
by Wayne Friedman
National TV advertising revenue for NBA programming is up 21% to $430.1 million across five networks -- TNT, ESPN, ESPN2, ABC, and NBA TV. … Read the whole story
by Wayne Friedman
Revenue from the TV group was 37% higher to $233 million. Political advertising revenue was $56.2 million, up from $2.1 million in the fourth … Read the whole story
by Wayne Friedman
In January, digital media advertising growth continued its slowdown to single-digit percentage gains -- off from its big double-digit hikes in previous periods. Bright … Read the whole story
by Tanya Gazdik
Sunoco and Goodyear are running NASCAR-themed spots. Sunoco's spot is built around their new campaign "If it has an engine," while Goodyear is running … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The New York Times is airing its Oscars TV commercial. According to media industry estimates, it is costing Oscars advertisers around $2.1 million or … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The man who cofounded the YouTube multichannel network AwesomenessTV, and saw its quick success lead to bigger and bigger valuations, Is leaving. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Although it has been written off many times, tv's revenues are growing -- and its biggest backers are online-only companies. Time for a reality … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I was reading one of those self-funded "studies" that said "health food, coffee and hospitality brands advertising ... had a big impact on the … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Cambridge Analytica has been in the news recently because of its astute use of big data to guide surprisingly successful political races, from Brexit … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
The first in a series of videos previewing "Stories For Ways and Means," an anthology featuring stories written by musicians like Tom Waits and … Read the whole story
COMMENTARY
by Warren Zenna, Op-Ed Contributor
Media agencies say we need better creative. Creative agencies say we need better media plans. What we actually need is a way to define … Read the whole story