With Judge Wapner's death, a TV columnist can now examine "The High Court" in the context of "The People's Court," the TV judge show that started it all with Wapner … Read the whole story
The news of Rittenberg's departure -- which will be effective April 28 -- comes as the upfront TV advertising selling season is about to … Read the whole story
Nexstar posted 22% rise in retransmission revenue from pay TV providers to $100.3 million. Political advertising revenue was $60 million versus $8 million a … Read the whole story
Following on its innovative but somewhat puzzling live Super Bowl ad starring Adam Driver, Snickers today unveiled two new 30-second TV ads on YouTube. … Read the whole story
Cross-screen martech firm Tapad announced a partnership with clypd, an audience-based sales platform for TV advertising, that will integrate clypd's national cable network inventory. … Read the whole story
Honda's decision to advertise the Clarity caught the attention of car shoppers, incurring the most lift of any specific vehicle advertised, up 50%, according … Read the whole story
On Monday, Fox uploaded a YouTube commercial for its new comedy series, Making History. Generating 2.9M views in less than 24 hours, this video … Read the whole story
Add “tweeting while handing out Oscar-winner envelopes” to the ever-expanding list of social media faux pas to be avoided by brand stewards and everyday … Read the whole story
We know Trump is a provocateur. But telling the media how it should work is absurd, ridiculous, insulting, and wrong. Is he familiar with … Read the whole story
The ability to leverage first- or third-party data segments lets brands reach niche audiences. In essence, advertisers can purchase the exact audiences they want, … Read the whole story
If Donald Trump manages to accomplish one positive thing, it might be to drive a stake through the heart of the White House Correspondents … Read the whole story
Surprisingly, older users of Snapchat are growing, but they're there to watch, not to participate. Read the whole story