According to the way the residents of a fictional South Carolina town are depicted in the show, Southerners are anti-Semitic and homophobic, they drink and smoke, and they love guns. … Read the whole story
Walt Horstman, a pioneer of programmatic TV advertising, has joined TiVo Corp. as SVP/GM of analytics and advertising, a role that will put him … Read the whole story
Schireson helped create Viacom Vantage, the company's data-driven advertising initiative, as well as launching Viacom's 2016 Datafront. Read the whole story
The Spike network and its creative digital agency TVGla have borrowed a page from the infographic stylebook to create an ad campaign to promote … Read the whole story
The deal with Hulu includes six A+E Networks: A&E, History, Lifetime, LMN, FYI, and Viceland. A+E Networks is co-owned by Disney and Hearst. Terms … Read the whole story
Ad-tech firm Sizmek and BrightLine, an advanced TV advertising provider, have joined forces to help marketers offer interactive video across screens, including desktop, mobile, … Read the whole story
Real-time TV measurement firm iQ Media named Kevin Kohn as its new CEO. Kohn, a media and TV analytics veteran, will focus on offering … Read the whole story
As the 2017-18 kids upfront season gets underway, the children's TV advertising marketplace is still smarting from a seemingly inexplicable erosion of, well, children … Read the whole story
Local news networks should focus on building apps and second-screen experiences that communicate directly with their audiences in real time. By interacting with viewers … Read the whole story
While Donald Trump claims to hate the media -- he is a major consumer. He's an avid reader of print publications -- The New … Read the whole story
It's no secret that awards in the ad industry are like self-esteem-building participation awards given to every kid for just for showing up. Read the whole story
Verizon now excludes video streamed through the Fios mobile app from wireless customers' data caps. Read the whole story