TVBlog
It doesn't take a genius to come to the conclusion that the "Big Bang Theory" spinoff CBS announced Monday is a billion-dollar idea. It was one of the most concise … Read the whole story
A major point of contention is lifting the cap on the number of TV stations one company can own -- now at 39% of … Read the whole story
Mid-roll ads, which appear inside TV content, now have a 97% completion rate, according to a new study that spans all devices -- PC, … Read the whole story
The selection followed a competitive pitch and will be led out of the Publicis UK office, with support from Publicis NY. Publicis and digital/social/content … Read the whole story
The new ad offers an energetic montage of Stoli drinkers engaged in activities meant to mark them as being as "bold, pioneering and original" … Read the whole story
- COMMENTARY
Targeting one particular TV viewer can be challenging -- if not cost-prohibitive. But focusing on a powerful public official who has a vested interest … Read the whole story
