TVBlog
by Adam Buckman, Featured Columnist
Who better than Fox to lead us into a discussion of race relations and police brutality? Read the whole story
by Wayne Friedman
Total TV usage was down 4.2% on a total day basis for 18-49 viewers. Conversely, Internet-connected TV viewing from OTT devices such as Apple … Read the whole story
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by Wayne Friedman
Digital pure-play platforms for video grew 27% in the fourth quarter of 2016, up from 17% in fourth quarter 2015 and 9% in the … Read the whole story
by Joe Mandese
Robert "Bob" Blackmore, who reigned as head of advertising sales at NBC during the Peacock Network's glory days, died March 9. He was 90. … Read the whole story
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by Tobi Elkin
As more advertisers and their media agencies evaluate tactics for implementing programmatic TV (PTV), what should they look for in PTV vendors? Media buyers … Read the whole story
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by Tobi Elkin
Dutch telecom giant Altice said it will acquire Teads, an outstream video provider and ad marketplace, for $307 million. Altice has been the fourth-largest … Read the whole story
by Erik Sass
Between Sunday and Monday, the NFL saw a 24% increase in Likes on posts shared to the official NFL Instagram page, pushing the league … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
President Trump, if you listening, I have three words for you: Don't be greedy. C'mon, you're president! You won the election. Now, it's time … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Brand owners are no stranger to the rapidly growing U.S. Hispanic market. With a population of 57 million people and over $1.3 trillion in … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Animoto is introducing a square-format video tool for its Marketing Video Builder, giving small and medium-sized businesses a good way to get their messages … Read the whole story