Television News Daily
Friday, March 24, 2017
  • ANA Issues YouTube Advisory, Tells Google 'To Do No Harm'

    In an ironic twist for a company whose corporate motto is "do the right thing," the Association of National Advertisers issued an advisory warning … Read the whole story

  • Meredith Outlook Brighter, Cites Strong Digital Ads

    Meredith has raised its full year and third-quarter 2017 earnings outlook, in light of strong digital advertising in its National and Local Media Groups, … Read the whole story

  • Study Identifies Gaping Hole In Media-Buying Practices

    Brands need to start pulling their search teams into media planning in order to have fully integrated campaigns that can produce the highest return … Read the whole story

  • OTT Vs. Traditional Pay TV: Digital No Longer A Supplement

    OTT is looking to "replace" traditional pay TV services: cable, satellite or telco. Sling TV is now estimated to have more than 1 million … Read the whole story

  • Pay TV Customers Say They're Less Satisfied

    More pay TV consumers are unhappy with their service than they were a few years ago. Also, many broadband consumers don't even use traditional … Read the whole story

  • Magna's Hughes Sees App-Based Viewing World Ahead

    Contrary to some industry perceptions, Magna Global is not "anti" linear television, says Brian Hughes, SVP, audience intelligence and strategy for the IPG Mediabrands … Read the whole story

  • Video Must Be Sold The Way Buyers Want To Buy It

    The demand for digital video is immense, and continuing to gain momentum. Where TV was once the sole source for video content, consumers now … Read the whole story