ABC's new show "Imaginary Mary" contains at least two cliches so often used in shows like this: the dreaded narrator and the frantic breakfast. Read the whole story
The entire media market was flat versus February a year ago. Overall areas of gain include digital media, TV and cable TV. Read the whole story
After crashing seasonally in January, demand for U.S. advertising soared to an all-time high for any February on record, according to the latest monthly … Read the whole story
The U.S. will remain the primary engine driving the global ad economy for the foreseeable future, according to the latest forecast from Publicis' Zenith … Read the whole story
Research says North America pay TV revenues -- subscriptions and PPV -- peaked in 2015 at $108.58 billion. Revenues are forecast to fall by … Read the whole story
The number of marketers suspending advertising on Google is growing beyond the U.K. to the U.S., Australia and other parts of the world. Advertisers … Read the whole story
"It's been incredible to see the response from our network since we started the 'Homes for Dog Project,'" Coldwell Banker's Sean Blankenship tells "Marketing … Read the whole story
Data science and technology company 4C Insights on Monday launched 4C TV, a software-as-a-service (SaaS) suite of tools for for planning, buying and measurement … Read the whole story
As the self-appointed president of the "Maniacs for Mad Men" club, I'm always on the lookout for a worthy successor. I don't want to … Read the whole story
The timing of YouTube advertiser fallout couldn't be worse for the ad-supported long-tail video marketplace, and it couldn't be better for broadcasters, heading into … Read the whole story
Concerns overall about digital media -- including fraud and viewability -- were the highlight of last year's upfront -- and this year's, too. For … Read the whole story
Zenith's forecast figures for television are a dire warning for the industry -- but could a 7% dip in spend during Q1 be averted … Read the whole story
Sling TV 's diving into programmatic advertising with Adobe. Sling will team up with Adobe's Advertising Cloud to enable marketers to bid in real … Read the whole story
Charter planned a hiring spree and broadband expansion years ago, but that didn't stop President Donald Trump from touting the news. Read the whole story