TVBlog
Everywhere I looked, I wasn't there. This has happened time and time again for years, every time someone publishes a list of the most powerful people in media. The latest … Read the whole story
TV audience targeting platform Simulmedia has struck a deal with Oracle Data Cloud -- the big in-store/consumer purchasing data service -- to provide data-driven … Read the whole story
The cable network, once the TV Guide Network until it was relaunched as Pop in January 2015, has added 58 new national advertisers, expanded … Read the whole story
The ad aims to build awareness of Chipotle's claim that it's now the only national chain to use "no added colors, flavors or preservatives, … Read the whole story
COMMENTARYThere are plenty of innovations surrounding the Internet of Things and Burger King just created another one. The fast food giant created a 15-second … Read the whole story
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Tim Cook once opined "The Future of TV is Apps" and those words were proudly displayed on a screen behind him when he introduced … Read the whole story
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Potential new writer's strike could have some consequences for the TV advertising industry - But this time around, much more mature businesses -- like … Read the whole story
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Nielsen just released its quarterly "Total Audience" report, which provides an overview of the television landscape. The headlines that accompany these reports are often … Read the whole story
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The television ad industry knows that big change is afoot. Ratings are declining, audiences are fragmenting, digital competition is fierce, and agencies and advertisers … Read the whole story
