TVBlog
by Adam Buckman, Featured Columnist
Media blitzes do not necessarily translate into book sales. Caitlyn Jenner is on such a blitz right now, promoting her new memoir titled "The Secrets of My Life." Read the whole story
by Wayne Friedman
"The O'Reilly Factor," running at 8 p.m., was replaced by "Tucker Carlson Live" this past Monday, which had occupied the 9 p.m. time slot. … Read the whole story
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by Tobi Elkin
Programmatic TV will evolve more slowly as broadcast TV networks hold on tightly to the massive and lucrative $70 billion TV ad market. Read the whole story
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by Tobi Elkin
A new multi-screen viewability study reveals that overall attention to pre-roll ads is highest among connected TV watchers. Eye-tracking showed that 89% of a … Read the whole story
by Joe Mandese
In a bid to become the industry's standard for measuring the viewability of online display, video and mobile ad inventory, comScore is offering its … Read the whole story
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by Wayne Friedman
Nielsen Holdings continued to show steady revenue growth in its first-quarter earnings period -- largely gaining from its media measurement unit. The media research … Read the whole story
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by Larissa Faw
National Geographic is supporting its new scripted series "Genius" with a Viking Cruises sponsorship running across several marketing channels. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Younger digital media platforms for traditional TV programming have been seen as offering a good trend for TV networks. Still, one should also consider … Read the whole story