TVBlog
Media blitzes do not necessarily translate into book sales. Caitlyn Jenner is on such a blitz right now, promoting her new memoir titled "The Secrets of My Life." Read the whole story
"The O'Reilly Factor," running at 8 p.m., was replaced by "Tucker Carlson Live" this past Monday, which had occupied the 9 p.m. time slot. … Read the whole story
Programmatic TV will evolve more slowly as broadcast TV networks hold on tightly to the massive and lucrative $70 billion TV ad market. Read the whole story
A new multi-screen viewability study reveals that overall attention to pre-roll ads is highest among connected TV watchers. Eye-tracking showed that 89% of a … Read the whole story
In a bid to become the industry's standard for measuring the viewability of online display, video and mobile ad inventory, comScore is offering its … Read the whole story
Nielsen Holdings continued to show steady revenue growth in its first-quarter earnings period -- largely gaining from its media measurement unit. The media research … Read the whole story
National Geographic is supporting its new scripted series "Genius" with a Viking Cruises sponsorship running across several marketing channels. Read the whole story
- COMMENTARY
Younger digital media platforms for traditional TV programming have been seen as offering a good trend for TV networks. Still, one should also consider … Read the whole story
