TVBlog
by Adam Buckman, Featured Columnist
Advertisers that may now be contemplating withdrawing their commercials from "Hannity" are exhibiting a conscientiousness about the environment for their messages that was heretofore undetectable. Read the whole story
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by Wayne Friedman
NBC and CBS are claiming victory for the 2016-2017 season, even as overall TV broadcast and cable networks are generally trending down in viewership … Read the whole story
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by Wayne Friedman
The deal is for the upfront and scatter markets. It will allow "programmatic" optimization and targeting across brands using Mediaocean's and VideoAmp's software. Media … Read the whole story
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by Philip Rosenstein
Samba TV, a provider of audience-based advertising insights, has partnered with video ad-serving platform SpotX to enhance audience targeting and segmentation for video advertisements … Read the whole story
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by Laurie Sullivan
Among those using commissions, about 30% of respondents participating in a study released Tuesday by the Association of National Advertisers (ANA) said they use … Read the whole story
by Larissa Faw
The repositioning is being expressed in a new campaign developed with Havas Chicago's Millennial-focused unit The Annex. The "Drink on the Bright Side" creative … Read the whole story
by Erik Sass
From Tuesday (5/23) to Wednesday (5/24), TNT tracked a 1804% increase in digital engagements, thanks to 1.8M content interactions captured on the TV network's … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The three most overused words in the advertising biz this year are "data," "agency" and "TV." All three are core to the current status … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Health care is a human necessity -- not an option. Entertainment? Not so much. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Facebook on Tuesday said the company will start testing a new self-service tool called Audience Direct that lets publishers sell video ad space directly … Read the whole story