Nielsen C3 ratings -- a major measure for TV marketers -- have showed high mid-single-digit declines for the just-completed TV season for the major … Read the whole story

The partnership will link up Kantar Millward Brown's Ignite panel, which includes 8 million PC users and 3 million mobile users, with Samba TV's … Read the whole story

For cable network subscribers, there was a 3% drop in May and a 2.8% pullback in April, according to Pivotal Research Group. In June, … Read the whole story

Rheo, a new social media video site curated to match the interests of its viewers, officially launches today on the iOS, Apple TV, desktop … Read the whole story

Advertisers don't have the resources to check out all journalism content. But should they? Read the whole story

I'm fairly certain streaming video will do well without me. But it has a trust issue it better resolve, for viewers and advertisers. Read the whole story

It's increasingly apparent that TV will need to embrace innovations born from digital ad tech to find its next $30 billion. With measurement standards … Read the whole story