Television News Daily
Thursday, July 13, 2017

TVBlog

If It Weren't For Newspapers, What Would TV News Channels Talk About?
by Adam Buckman, Featured Columnist

Even as the business of print media suffers in the digital age, newspapers still set the agenda for television -- as this week's Donald Trump Jr. story clearly demonstrates. Read the whole story

  • Broadband Providers Tell Supreme Court FCC Lacked Authority For Net Neutrality Rules
    by Wendy Davis

    Cable companies and telecoms plan to ask the Supreme Court to vacate the net neutrality rules, on the grounds that the Federal Communications Commission … Read the whole story

  • Vanessa Williams Shines For Clear Eyes
    by Larissa Faw

    The marketer of eye-care products is out with its new "My Shining Moment" campaign featuring longtime spokesperson Williams. Read the whole story

  • COMMENTARY
    Focusing On TV Measurement: Q&A With iQMedia's John Derham
    by Charlene Weisler, Op-Ed Contributor

    John Derham, IQ Media's founder, head of Innovation, explains how TV measurement services now bring "context to viewing on television, helping [to] accurately identify … Read the whole story

  • COMMENTARY
    In The Race for Local Ad Dollars, Are Big Tech Plans Enough?
    by Wayne Friedman, Staff Writer

    The new, proposed ATSC 3.0 standard can deliver up to five times the amount of data as the existing digital broadcast standard. For the … Read the whole story

  • COMMENTARY
    Could Excessive Ad Frequency Be Good For Your Brand?
    by Jerome Samson, Op-Ed Contributor

    Frequency can now be adjusted, based on certain known conditions - balancing cumulative exposure between TV and digital. But the game is still to … Read the whole story

  • COMMENTARY
    OLV: Anything But Your TV Spot
    by Matt Connor, Columnist

    Let's talk OLV. Online video. The star attraction of the internet. The number one reason people go online. A critical tool that healthcare marketers … Read the whole story