Even when adding new business from virtual pay TV providers, the average cable TV network still lost subscribers, according to the most recent Nielsen … Read the whole story

Fox News was the top cable network overall in prime time and total day viewing. MSNBC recorded the biggest gains of all cable news … Read the whole story

Among all big media companies with TV networks, Scripps Networks Interactive has the highest share of its revenue coming from advertising -- 71%. Read the whole story

RTL Group, an original investor in SpotX, will acquire a 36.4% stake in the video ad-serving platform, bringing its total ownership to 100%. The … Read the whole story

Are new digital TV services more subject to higher levels of "churn" than traditional pay TV? Do they lose subscribers on a month-to-month no-contract … Read the whole story

While I appreciate the virtues of immediate gratification and binge-watching, I prefer a traditional week-by-week rollout, especially for a high-quality show. Read the whole story

TV, unlike digital, wasn't built with measurement in mind. Yet marketers have become accustomed to a granular level of knowledge about their audiences and … Read the whole story