Television News Daily
Friday, September 1, 2017
  • 6-Second TV Spots On The Rise

    Since August 11, $3.06 million was spent on these shorter-length commercials, Kantar Media says -- $2.43 million for 5-second spots and $625,500 on 6-second … Read the whole story

  • NFL Has Lower Ratings, But Pricier TV Spots

    Nielsen says last year's regular-season NFL games declined 9% in viewership to an average 17.1 million viewers. This occurred as national TV advertising revenues … Read the whole story

  • Disney-ABC To Make Cuts At Broadcast Operations

    Reports suggest that the company's cutbacks will occur largely at its broadcast and production operations: ABC Television Network, ABC-owned local TV stations, its production … Read the whole story

  • Are 'You In' To The US Open?

    The media buy -- running only in the greater NYC area -- includes two 30-second spots and two 15-second spots for TV, online video … Read the whole story

  • Consumers Continuing Electronic Love Affair

    In a slew of research released in conjunction with IFA 2017 in Berlin, GfK noted sales of smart TVs, smartphones and even gaming PCs … Read the whole story

  • Is There Value In 6-Second TV Spots?

    Can broadcasters make money with six-second TV commercials? At a reported $75,000 per ad, it seems to make sense for any TV network. But … Read the whole story

  • Hurricane Coverage Delivers Earned Media For Trump Caps

    President Trump was on TV wearing a white baseball cap with "USA" in bold black letters, which is available on his website, while visiting … Read the whole story

  • Will Mobile Become The Dog Wagging TV Advertising's Tail?

    There is no question that mobile advertising will someday -- perhaps in five to seven years -- overtake television in overall U.S. ad spend. Read the whole story