YouTube TV will be the main World Series sponsor, with regular TV commercials during the event as well as digital exposure on MLB.com sites … Read the whole story

Nielsen says the duration of TV commercials is increasingly growing shorter. In the first half of 2017, 36% of all TV commercials were 15 … Read the whole story

"A large percentage of consumers are using multiple ways to view content, and they like it," says J.D. Power's Jeff Conklin. Read the whole story

Media, marketing and technology merger-and-acquisition deals and total dollar volume continued to climb during Q3 versus earlier in 2017 and a year ago. There … Read the whole story

Bridging the gap between brick-and-mortar retail and digital advertising with the use of third-party and location data, comScore and PlaceIQ have developed technology that … Read the whole story

My wife and I currently have 56 series queued up on our DVR: 36 broadcast series, 14 ad-supported cable series, and six premium cable … Read the whole story

Mark Mitchell started his career as a TV buyer at Y&R before entering broadcast television sales at ABC and then venturing into a series … Read the whole story

National TV ads may be facing a stronger rival in digital. There are four trends worth watching, including sudden tech shifts in advertising. Read the whole story

The good news is those ads are court-mandated, aren't designed to sell cancer sticks and probably won't be packed with lies. But it is … Read the whole story

P&G's Marc Pritchard reveals he was so fed up with talk that he made 2017 a year of action. Read the whole story