Television News Daily
Monday, October 16, 2017
  • National Q3 TV Ads Record Double-Digit Declines

    Broadcast networks were down 18.5% in the third quarter, with cable networks losing 4%. The broadcast pullback was largely due to unfavorable comparisons to … Read the whole story

  • VAB Offers TV Networks Thor, Attribution Measurement Platform

    Looking to compete with digital media's strong ROI metrics, the Video Advertising Bureau has presented a new "attribution" measuring system for traditional TV networks. Read the whole story

  • AT&T To Lose Nearly 400,000 TV-Video Subs

    AT&T and other pay TV providers are now subject to increased "cord-cutting" -- traditional pay TV consumers leaving their long-time pay TV networks' packages. Read the whole story

  • TV's New ROI For Marketers: Thor

    Reports suggest TV networks want a new ad alternative, pushed by a third-party ad-tech company. The effort is called "Thor" -- based on consumer … Read the whole story