Television News Daily
Friday, October 20, 2017
  • NFL TV Ratings Narrow Declines

    Any negative public sentiment around NFL players kneeling during the national anthem hasn't been reflected in current TV viewership. NFL national TV viewership has … Read the whole story

  • Google Makes TV Ad Buys Smarter -- Programmatically

    The platform, integrated into DoubleClick for Publishers, eliminates the need for ad slots to be sold as fixed lengths in the advertising break. The … Read the whole story

  • Tubi Goes Hollywood, Taps Crackle's Lewinson As Content Chief

    Free, ad-supported TV and movie streaming service Tubi is making a push to boost its content portfolio by hiring Hollywood veteran Adam Lewinson as … Read the whole story

  • U.S. Local Advertising Spend To Increase 7.6% In 2018

    While 76% of respondents said they are using some type of digital advertising, on average only 26% of the dollars spent go to digital … Read the whole story

  • Are TV Stations Losing Their Advertising Relevance?

    Taking matters into its own hands, Publicis Media is in the middle of making a $50 million local TV programmatic ad deal for a … Read the whole story

  • Will Mobile Become The Dog Wagging TV Advertising's Tail?

    There's no question that mobile advertising will someday -- perhaps in five to seven years -- overtake television in overall U.S. ad spend. However, … Read the whole story