TVBlog
Sexual harassment has been a huge topic ever since the allegations against Harvey Weinstein began trickling into the news, and then became an avalanche. Read the whole story
TiVo Corp. on Wednesday announced a deal with Discovery Communications to use TiVo's Audience Works for Marketing platform to manage and execute its on-air … Read the whole story
The biggest U.S. TV station group's revenues were down 3.3% to $670.9 million, under analysts' expectations. Net income sunk 37% to $32.6 million. Sinclair's … Read the whole story
Consumer media and marketing researcher Simmons Research has named Nielsen vet Andrew Feigenson its CEO. Feigenson, who was most recently the Chief Revenue Officer … Read the whole story
Jennifer Danielson will serve as senior vice president of digital at Comedy Central, where she will oversee the cable channel's digital strategy. Danielson had … Read the whole story
Sizmek, an independent buy-side advertising platform, on Tuesday announced its partnerships with DoubleVerify, comScore and Integral Ad Science to give advertisers better video measurement, … Read the whole story
Media companies that post longer videos to social platforms like Facebook see significantly more engagement than they do for short videos posted to those … Read the whole story
- COMMENTARY
A month into the new TV season, here are a few tidbits to think about. Read the whole story
- COMMENTARY
From a marketing point of view, the term "reach" has significant meaning, as a key element of a media platform's ability to deliver ad … Read the whole story
- COMMENTARY
Throw out those old marketing textbooks -- television is no longer just an upper-funnel vehicle. Read the whole story
