TVBlog
by Adam Buckman, Featured Columnist
This million-dollar idea was the brainchild of none other than Donald Trump, otherwise known as America's master showman. Read the whole story
by Wayne Friedman
The job losses reflect a revamping of resources. Like many cable nets, ESPN continues to lose traditional pay TV subscribers. Read the whole story
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by Alex Weprin
Consumers continue to embrace streaming video services and are using them to create new "bundles" of content, according to financial services firm Raymond James' … Read the whole story
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by Wayne Friedman
Digital media grew 11%, while national TV was up 1% and radio rose 16%, Standard Media Index says. On the losing end, out-of-home was … Read the whole story
by Joe Mandese
Steve Hasker, a former McKinsey management consultant who has been a chief architect of restructuring Nielsen over the past several years, has stepped down … Read the whole story
by Aaron Baar
In the spirit of the 60th awards ceremony, The Recording Academy has launched a new marketing campaign saluting the spirit of all those who … Read the whole story
by Alex Weprin
According to a new white paper from video ad technology company Innovid, brand marketers plan to increase their spending on video advertising in 2018. … Read the whole story
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by Sara Guaglione
Group Nine claims it has over 5 billion monthly views and 2.5 billion minutes of video consumed monthly. The new funds will allow it … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"Consumers hate advertising," said NBC Entertainment Chairman Bob Greenblatt at a New York City TV business event Tuesday. "People are running away from advertising … Read the whole story